Spacee | Hover Touch

I was given the opportunity to present North Texas Artificial Intelligence company, Spacee, a compelling idea on how one of their products, Hover Touch, can best be used post-pandemic when customers are weary touching surfaces.

Site Visit Research

I conducted site studies at various retail locations to see how competitors had their experience setup. This was helpful in constructing ideas of how Hover Touch could possibly be implemented into a store.

Takeaways

• Many retail locations had similar setups with phones to touch.

• I did not encounter any touch-less experiences.

• Sales associates shared that customers were well-informed and typically came into the store because they needed a problem solved that couldn’t be addressed over the phone.

Storyboarding

I created a storyboard to show how a customer may engage with the product in a given scenario. This particular story showcases an extreme persona named Ted. He is visually impaired and this event illustrates Hover Touch meets his needs and contributes to a better retail experience.